SOFT
STRENGTH
BOLD
SUCCESS

WHERE CREATIVE MINDS THRIVE
WITH COMMUNITY & CLARITY

welcome to brutally soft

we turn chaos into clarity,
support your feels + boost your biz.

You don’t have to hide who you are to build a thriving business.

As a neurodiverse entrepreneur or someone who feels deeply, your mind is already buzzing. Adding a business? Phew, that’s a lot.

I totally get it—your ideas and talents are incredible, but sometimes everything feels tangled and overwhelming.

SO HERE’S THE DEAL:

You don’t have to do this alone.

I’ve been in your shoes, feeling stressed and isolated. Even those closest to us might not fully understand the ups and downs of entrepreneurship.

But I’ve got your back. I’ve walked this path and understand the drive to create something beyond the typical 9-5 grind.

…THAT’S WHY I’M HERE.

PALS

1x1

TOOLS

“i am a brutally soft woman.”

— Nayyirah Waheed

WAYS TO WORK TOGETHER

1

PALS Membership

Join the Playful Achievers & Leaders Squad, your go-to hub for creative minds ready to elevate your biz + life. PALS is an online membership where curious & kind folks come together to feel happy, healthy & heard in their biz + life.

LEARN MORE

SIGN UP

2

VIP Week

Need a fast dose of support without a long-term commitment? VIP Week is perfect for you! It's all about diving into your biz challenges at your pace—no strings attached, just one week of guidance when you need it most. It's your week, your way. Let’s make magic happen!

BOOK NOW

3

4 months of 1x1 Support

Looking for a mentor who gets you and can bring real experience to your biz? My 4-month 1x1 support package is for heart-led entrepreneurs who want high-touch support to level up. With strategy sessions, OBM help, and ongoing guidance, we’ll solve your challenges and create a biz that reflects your passion. Let’s turn your ideas into action and build something that lights you up!

COMPLETE INQUIRY FORM

“She helped untangle the spaghetti in my brain… She helped me lead with integrity and personality while still asking for and making the sale.”

Ready for a partner who understands your vision?

Peep my services to see how I can support you💛

I’m an introverted millennial who oscillates between golden retriever vibes and needing cat naps after socializing.

I leaped into entrepreneurship at 25, brimming with excitement and a lot to learn. Even after a decade in the game, I still have those “what am I doing?” days. It’s normal for all of us to feel this, so no worries - you’re in good hands! I’m here to guide you through the ups and downs and be your trusty sidekick from start to finish!

hiiii, I’m Lauren :)

A LITTLE ABOUT ME:

  • I’m a military brat who’s called a ton of different places home

  • I’ve got a BA in psychology and women + gender studies… a fancy way of saying I love understanding people, especially my fellow queer folks 🌈

  • Before jumping into the entrepreneurial world, I worked in social services, handling hotlines and working at one of Virginia’s first pet-friendly domestic violence shelters.

  • I launched my dog walking and pet sitting biz in 2013 and ran it for 7.5 years with the support of a FANTASTIC team.

  • I’m lucky to be married to my absolute favorite person, who inspires me and is my number one fan.

  • I’m an INFJ, manifesting generator, and Cancer—basically, a blend of deep feelings and intuition.

NOW, I GET TO:

  • Help small business owners navigate the bumps in operations, marketing, and strategy to turn your wildest business dreams into reality

  • Help entrepreneurs build businesses they’re obsessed with while enjoying a balanced life

  • Work from home with my fur babies (best coworkers ever)

  • Build a life that balances family and work beautifully

And most importantly, support you in doing the damn thing!

FREE

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