SOFT
STRENGTH
BOLD
SUCCESS
WHERE CREATIVE MINDS THRIVE WITH COMMUNITY & CLARITY
At brutally soft, we simplify mental chaos, organize your vision, support your feelings, and advance your business…
…all with a genuine & cozy vibe.
You don’t have to hide who you are in order to build a thriving business.
As a neurodiverse entrepreneur or someone who feels deeply, your mind is already a busy place. Adding a business to the mix? Phew. That’s a lot.
I totally get it—your ideas and talents are incredible, but sometimes everything feels tangled and overwhelming.
SO HERE’S THE DEAL:
You don’t have to do this alone.
I’ve been in your shoes, feeling stressed and isolated. Even the people closest to us might not fully understand the ups and downs of entrepreneurship.
But I’ve got your back. I’ve walked this path and understand the drive to create something beyond the typical 9-5 grind.
…THAT’S WHY I’M HERE.
PALS
An online membership for curious & kind folks who want to feel happy, healthy & heard in their biz + life.
DIGITAL PRODUCTS
“i am a brutally soft woman.”
— Nayyirah Waheed
WAYS TO WORK TOGETHER
1
PALS Membership
Join the Playful Achievers & Leaders Squad, an online membership where curious & kind folks come together to feel happy, healthy & heard in their biz + life. Pick the membership level that fits your schedule and budget, with all options starting at a 3-month commitment. Let’s be PALS and grow together!
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Get steady support, a vibrant community, and accountability without breaking the bank.
Here’s what you get with the Bronze Level:
3-4 “Get Shit Done” Calls each month
Access to the exclusive PALS Slack community and resources
Special Beta Pricing: $300 for 3 months
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Enjoy community, accountability, and a touch of personalized support!
Here’s what’s included with the Silver Level:
1x1 Intensive Call
Monday Office Hours with 1x1 Text Support
3-4 “Get Shit Done” Calls per month
Access to the PALS Slack community and resources
Special Beta Pricing: $900 for 3 months
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Get premium 1x1 support along with a supportive community and solid accountability!
Here’s what you get with the Gold Level:
2 Monthly 1x1 Coaching Calls
Private Slack Channel for Personalized Support
3-4 “Get Shit Done” Calls per month
Access to the PALS Slack community and resources
Special Beta Pricing: $2,100 for 3 months. Payment plans available.
2
A la carte coaching
Need some support but not ready for a long-term commitment? My a la carte coaching is just what you need for those times you want a quick burst of guidance. Book it whenever you need. No strings attached—let’s work through your challenges at your own pace!
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A 90-minute 1x1 call with 2 weeks of text support to dive deep into your business needs.
Here’s what we can dive into:
Uncover Your Quirks: Let’s find those unique traits that make you sparkle and turn them into cash.
Build Your Bomb Products: Ditch the boring stuff and create offers that'll make you do a happy dance.
Spice Up Your Content: Add some pizzazz to your business and make your audience fall in love.
Content Brainstorming: Let’s cook up fresh, fun content that’ll have your audience hooked.
Find Your Genius Zone: Zero in on what sets your soul on fire and go all in.
Price: $333. Fill out my contact form to schedule.
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Ready to give your biz a makeover for the month? Try out PALS at the Silver level with a 1-month trial and get focused, personalized support! Ask me how!
3
Digital products
After more than a decade of running my own business, I've put together a bunch of super useful digital products to make your life easier. Whether you’re looking for handy spreadsheets, cool templates, or courses and trainings, I’ve got you covered. Explore and grab whatever you need to kick things up a notch!
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Explore my free goodies at laurenaheath.com/shop/freebies and grab what catches your eye!
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Check out laurenaheath.com/shop/digital-products to see my awesome spreadsheets and templates! I’m always whipping up new tools, so keep an eye out for fresh additions!
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I’ve got a whole stash of trainings, and I’m currently digging through them to pick out the best ones for you.
Swing by laurenaheath.com/courses to see what’s hot right now, and keep an eye out for fresh updates!
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"I left feeling empowered, supported, and a clear vision on steps to move forward."
I have had the opportunity to work with a few coaches, and Lauren was by far my favorite one. I really love the way she supported me during the months we worked together. The way she mirrors back positive aspects of yourself that can easily be overlooked , especially when you’re your own worst critic at times. Before calls with Lauren, I would feel overwhelmed and in a stage of shutting down, after my calls with Lauren, I left feeling empowered, supported, and a clear vision on steps to move forward.
— GINA @mindfulpetsllc
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"She respects your space and genius."
I have taken Marie Forleo's Copy Cure, and been a member of Amy Porterfield's DCA, but I would still be STUCK without Lauren's insight and ingenuity… She is kind and compassionate, a great listener and partner to brainstorm with. She respects your space and your genius.
— AMY @AmyFitNut
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"She gave me the confidence I needed."
Before Lauren's guidance I was so nervous to show the world the real me - the one who doesn't know what to say, is full of imperfections and not wearing any makeup. Lauren made me realize that those imperfections are what make me unique and what will get people to connect with me and therefore my brand. She gave me the confidence I needed to start making videos and showing who I am to my people was so much easier than I thought.
— JENNA @passionatelypets
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"My view on marketing and self-expression has done a complete 180."
During my time with Lauren, she’s helped me blossom on social media. My view on marketing and self-expression has done a complete 180 since working with her. I’ve grown as a person and share myself more…and I’m able to say exactly what I’m looking for now that I’m pivoting in my business.
— KAITLIN @birdgirlpetservicesllc
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"Working with her feels like such a personalized journey."
I was so fortunate to cross paths with Lauren - on a professional & personal level. Her authenticity, compassion & true desire to see others succeed makes working with her feel like such a personalized journey. She is patient, creative, on top of all the new things, and has a simple, effective & fun & friendly way of presenting information & helping you to take a step forward with confidence & courage.
— GINA R. @simplybalancedwithgina
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"Lauren has held space for me as a neurodiverse queer entrepreneur."
Having Lauren in my corner has meant so much to me over these past few years. She helped untangle the spaghetti in my brain, guiding me to market myself with integrity and personality.
Lauren has held space for me as a neurodiverse queer entrepreneur, recognizing the need for relationship, accountability, empathy, and compassion. She knows the difference between when I'm overwhelmed because I don't understand something or because I'm going against my values, trying to be a version of myself that is inauthentic—that is gold.
— CHERYL @thecherylfolland
“She helped untangle the spaghetti in my brain… She helped me lead with integrity and personality while still asking for and making the sale.”
hiiii, I’m Lauren :)
I’m an introverted millennial who oscillates between golden retriever vibes and needing cat naps after socializing.
I leaped into entrepreneurship at 25, brimming with excitement and a lot to learn. Even after a decade in the game, I still have those “what am I doing?” days. It’s normal for all of us to feel this, so no worries - you’re in good hands! I’m here to guide you through the ups and downs and be your trusty sidekick from start to finish!
A LITTLE ABOUT ME:
I’m a military brat who’s called a ton of different places home
I’ve got a BA in psychology and women + gender studies… a fancy way of saying I love understanding people, especially my fellow queer folks 🌈
Before jumping into the entrepreneurial world, I worked in social services, handling hotlines and working at one of Virginia’s first pet-friendly domestic violence shelters.
I launched my dog walking and pet sitting biz in 2013 and ran it for 7.5 years with the support of a FANTASTIC team.
I’m lucky to be married to my absolute favorite person, who inspires me and is my number one fan.
I’m an INFJ, manifesting generator, and Cancer—basically, a blend of deep feelings and intuition.
NOW, I GET TO:
Help small business owners navigate the bumps in operations, marketing, and strategy to turn your wildest business dreams into reality
Help entrepreneurs build businesses they’re obsessed with while enjoying a balanced life
Work from home with my fur babies (best coworkers ever)
Build a life that balances family and work beautifully
And most importantly, support you in doing the damn thing!
